I expect you’re wondering why this blog post is headed up as talking about Doctors and medical students when I’m more usually found hanging out in the business arena. Well it’s because I love a good analogy and this one is a good one which will help me to illustrate a business point that I’m making.
So, if you go to the Doctor with a problem, there are some occasions when you’d be more than happy to talk to a medical student and there are other times when the intricacies of your particular issue needs some input from someone who has been there and got the video. Now I’m not wishing to take anything away from Doctors in training or newly qualified Doctors – in the latter case they have exactly the same training as a qualified Doctor, have put in a lot of on the job hours and you could argue their training is more current. But for me the difference between qualified and expert is the continued application of that knowledge in the field, solving problems and scenarios that text books and training may not have thrown up.
So I know the above is a broad brush statement and I don’t know the ins and outs of medical training so have probably misrepresented somewhere (for which I apologise – I’m not professing to be an expert in medical matters), but stay up in in my helicopter of illustrations and I’m hoping that the principle of what I’m saying makes sense.
So how does that relate to business. So first a fact, the number of self-employed people in the UK rose from 3.3 million in 2017 to 4.8 million in 2018, according to the Office of National Statistics in July 2018. That’s an increase of over 45% year on year. University leavers are finding it ever more difficult to find relevant employment as they finish their degrees and the digital environment that we all operate in means information is readily available. Knowledge is no longer power any more, we can, with no more than a quick search on google, access pretty expert information. But just because I can look up a malady on NHS Direct, does it mean I am safe to diagnose myself? For very basic stuff yes, but the NHS Direct website is very careful to ensure that at various points you are directed to call their helpline, see a pharmacist or make a Doctor’s appointment or call 999 immediately. Each of these actions would yield a different level of expertise relevant to the problem.
That’s where the analogy neatly crosses into my business scenario.
Starting out in your business.
PR & Marketing
Stock & Accounting Systems
This brings me neatly back to my point about start-ups, some of you reading this will be start-ups, maybe in retail, maybe in photography, maybe in business advice – and as yet won’t have loads of experience to offer. You’re still at the medical student or newly qualified Doctor stage – and that is absolutely great. It doesn’t mean you aren’t going to be the right person for the job, people need support at all levels. So just as my advice to people looking for support is to look for the right level of support, my advice to you would be to be clear about where you are in your own development curve, be ready to take jobs to gain experience and learn, work out where the gaps are for you and look at ways to fill them. You’re new and keen and that in itself is a brilliant attribute and very valuable to businesses, you don’t need to hide that fact – and being open about it stops you being dumped into a situation that requires brain surgery rather than a sticking plaster!